SWOT Analysis

Author: Klaus Huber · Last updated: 21/09/2022
The SWOT analysis compares the Strengths and Weaknesses of a company to derive or illustrate the Opportunities and Threats. This "visualization" should be used to minimize risks and capitalize on opportunities for revenue growth.
  • In the SWOT analysis, the focus is on the current state (IST-Zustand) of the company.
  • The SWOT analysis itself does not provide solutions.
  • The SWOT analysis is utilized to increase profits.
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