- In the SWOT analysis, the focus is on the current state (IST-Zustand) of the company.
- The SWOT analysis itself does not provide solutions.
- The SWOT analysis is utilized to increase profits.
SWOT Analysis
Author: Klaus Huber · Last updated: 21/09/2022
The SWOT analysis compares the Strengths and Weaknesses of a company to derive or illustrate the Opportunities and Threats. This "visualization" should be used to minimize risks and capitalize on opportunities for revenue growth.






